Privacy Policy
Effective on: 1st December 2023
Introduction and Scope
Inventive Interactive ("Inventive Interactive," "we," "us," "our") takes the protection of personally identifiable information ("Personal Data") very seriously. This Privacy Policy (the "Policy") addresses data subjects whose Personal Data we may collect through our website (the "Site") and services (collectively, the "Services").
Controllership
Inventive Interactive acts as an agent, also known as a data processor, for the Personal Data we process for our customers when providing our Services. This means that our customers determine the type of Personal Data they provide for us to process on their behalf. We typically have no direct relationship with the individuals whose Personal Data we receive from our customers.
Basis of Processing
We may process your Personal Data on the basis of
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your consent
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the need to perform a contract with you
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our legitimate interests or those of a third party, such as our interest in marketing our Services
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the need to comply with the law; or
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any other ground, as required or permitted by law.
How We Receive Personal Data
We may receive your Personal Data when:
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you provide it directly to us as part of using our Services;
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our customers provide it to us;
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our service providers provide it to us.
Categories of Personal Data
We may process but are not limited to the following types of Personal Data:
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Behavioral information, such as online activities and browsing history for targeted advertising.
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Demographic information, such as age, gender, and location for marketing purposes.
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Interaction data, including responses to advertisements or marketing campaigns.
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biographical information, such as name or contact information.
Purposes of Processing
We may process your Personal Data for the purposes of:
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enabling the use of the Services;
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responding to your requests or questions; and
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sending you communications about our business that we believe may interest you.
Data Retention
When the purposes of processing are satisfied, we will delete the related Personal Data within a reasonable timeframe.
Sharing Personal Data with Third Parties
We may share Personal Data with our service providers, who process Personal Data on our behalf, and who agree to use the Personal Data only to assist us in providing our Services or as required by law. Our service providers may provide but are not limited to the following services:
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Targeted digital advertising services.
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Marketing analytics and campaign management services.
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Customer relationship management tools for marketing purposes.
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Ad-serving platforms for personalized content delivery.
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Social media advertising partners for targeted promotions.
Other Disclosure of Your Personal Data
We may disclose your Personal Data to the extent required by law, or if we have a good-faith belief that we need to disclose it in order to comply with official investigations or legal proceedings.
We reserve the right to use, transfer, sell, and share aggregated, anonymous data, (which does not include any Personal Data) about individuals whose Personal Data we process in connection with providing our Services, for any legal business purpose.
Cookies
We use cookies for various purposes, including providing basic relevant ads, website functionality, and analytics. We use session and persistent cookies.
Data Integrity & Security
We have implemented measures to help protect Personal Data from unauthorised processing, including unauthorized access, disclosure, alteration, or destruction.
Access & Review
If we process your Personal Data, you may have the right to request access to, update, correct, or delete such Personal Data.
Privacy of Children
Our Services are not intended for use by children under the age of 13.
Changes to this Policy
If we make any material change to this Policy, we will update the “Effective” date. By continuing to use our Services after we post any of these changes, you accept the modified Policy.
Contact Us
If you have any questions about this Policy or our processing of your Personal Data, please contact us at hello@inventiveinteractive.com