SEO focuses on improving organic search rankings to drive free, long-term traffic, while PPC involves paid ads to gain instant visibility on search engines. Both work together to boost your online presence and generate high-quality leads.
PPC delivers immediate results once your campaign goes live, while SEO typically takes 3–6 months to show significant improvement. Combining both ensures short-term gains and long-term success.
SEM costs vary based on your business goals, competition, and industry. PPC budgets are flexible and scalable, while SEO requires ongoing investment in optimisation and content strategies. We’ll tailor a plan that fits your budget.
Absolutely! SEM enables small businesses to target specific keywords, locations, and audiences, leveling the playing field by reaching the right customers at the right time, regardless of company size.
We track key metrics such as impressions, clicks, conversion rates, cost-per-click (CPC), return on ad spend (ROAS), and organic ranking improvements to ensure your campaign delivers measurable and meaningful results.
